Blog Post Outline Template
This blog post template keeps a post focused on one reader and one outcome. It suits how-to posts, explainers, and opinion pieces up to about 1,500 words.
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Template structure
Working title
Promise a specific result for a specific reader. Include your main keyword naturally.
Hook
Name the reader's problem in their words. Say what they will get.
Why it matters
One short section with a fact or story that shows the stakes.
Main points
Three to five sections with descriptive headings, each with an example.
Practical next step
One thing the reader can do in ten minutes.
Closing and call to action
Summarize in one line and invite one action.
Tips
- Write headings that make sense when read alone.
- Put a number, name, or example in every section.
- Cut the first paragraph and see if the post improves.
- Choose one call to action.
Frequently asked questions
How long should a blog post be?
As long as it takes to answer the question well. Many useful posts run 800 to 1,500 words.
Where do keywords go?
In the title and one or two headings, written naturally.
Is this good for newsletters?
Yes. Shorten the sections and keep one call to action.